Who else wants to better understand movement, have a bulletproof assessment and program design process, and coach with confidence so you get amazing results with every single client and athlete?
Learn my proven coaching and program design systems to get better results, make more money, and have more free time…all in just one long weekend!!
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My name is Mike Robertson, and if your goal is to become a better trainer or coach, to get amazing results with your clients and athletes, all while working less and making more money, then we need to talk.
Every day I talk to trainers and coaches through email, private messages, and DM’s, and I hear the same stories:
They’re tired of not getting the results they want.
They’re frustrated working so many hours, and missing out on quality time with their friends and loved ones.
And they know that if something doesn’t change, SOON, they’re going to be looking for a different career.
So when I hear those stories, I can relate – because I’ve been there myself.
You see, I knew my whole life that I wanted to help clients and athletes get into awesome shape.
But just like you, I’ve had more than my fair share of struggles along the way.
I’ve struggled to find the best coaching cues – the ones that aren’t just cute, but that actually help people move and feel better.
I’ve lacked confidence in myself – and my approach – when it comes to coaching my athletes.
And I’ve been frustrated and confused when it comes to laying out a training program that will help people get REAL results.
But that’s also why I’m the perfect person to help you – because behind those struggles, and beyond those mistakes, I’ve created a training system that can help YOU get amazing results with every single client and athlete you train.
And that’s how I can help – to give you the tools necessary to become the most awesome trainer or coach you can possibly be, and to help you make more money and enjoy more time off in the process.
If this sounds like something that might interest you, let me tell you about….
The Optimizing Movement Workshop!
The Optimizing Movement Workshop is a live, 2-day course held at Continuum High Performance in Scottsdale, Arizona on April 11th and 12th.
Continuum High Performance
14000 N Hayden Rd, Suite 120
Scottsdale, AZ 85260
Saturday, April 11th: 9 am – 5 pm
Sunday, April 12th: 9 am – 4 pm
My goal is to give any trainer or coach – from the total newbie to the seasoned vet – the tools necessary to fast-track their results in the gym.
And I realize that’s a bold statement.
But this seminar is going to be different than anything you’ve ever attended in the past.
How would you feel about attending a seminar where you’re learning in a live, dynamic fashion?
Where instead of being lectured to, we’re working side-by-side to help train your coaching eyes?
Or to figure out the best possible coaching cues?
What about instead of talking about assessments, we actually took the time to ASSESS A CLIENT in real time?
To see how they move, figure out what they do well, and determine what we might want to fix?
And last but not least, what if we took that assessment and crafted a training program on-the-spot that’s virtually guaranteed to help them move and feel better.
Wouldn’t that not only be incredibly fun, but educational as well?
I sure think so, but I’m a little biased… 😉
But if this sounds interesting you to, let me tell you how this awesome weekend is going to look…
optimizing movement – Day 1
Understanding Movement, Assessments and Program Design
Right from the start, this workshop is going to be different than anything you’ve experienced.
How, you might ask?
Because we’re going to start by taking a deep dive into how human beings MOVE.
Sure you might have learned how to coach a squat, bench or deadlift – and that’s definitely helpful.
But how much have you thought about movement as a whole?
Have you ever asked yourself:
- How do we unlock mobility and keep our clients and athletes moving great?
- Why do some people squat so much better than they deadlift (or vice versa)? And how does this change how you program for them?
- How come some people always seem to be injured and broken? While others can train with little or no issue for years?
Well this is just the first 90 minutes my friend – and it’s going to answer a ton of questions!
But that’s just the starting point.
Next, we’re going to dive head first into the assessment process.
We all know that a high-quality assessment is critical to getting someone started on the right foot, but I also think a lot of gurus out there are making assessments 10x more complicated than they need to.
The goal of an assessment should be 3-fold:
- To determine the clients goals,
- To determine the clients limitations, and
- The pick the best exercises for the client based on where they currently stand.
Period. It’s that easy.
But rather than just talk about the assessment process, we’re going to learn by doing.
We’re going to actually dive in and assess one of our attendees live and in real-time.
This way we not only train your eyes to see how their posture looks, or what flaws they have in their movement, but to help you write a better training program on the back-end.
And on the topic of programming, we all know there’s nothing worse than writing a “general” fitness program.
So to really drive our points home, we’re going to take the assessment we just performed and use that information to write a program.
We’ll walk through this process step-by-step to determine exercises are best, how to program sets, reps, rest periods, and everything in between so we write a killer training program that’s guaranteed to gets results.
My goal for Day 1 is to be as good – if not better – than any continuing education you’ve done in recent memory.
But that’s JUST Day 1!
Let’s talk about the rest of the weekend…
optimizing movement – Day 2
Coaching and Cuing
On Day 2 we’re going to take a deep dive into the world of coaching.
Too often, we’re haphazard in the cues that we use.
Or we pick exercises based on what we like, versus what is ideal for the client or athlete standing in front of us.
But not any more.
Now that we have a better idea of how people move based on our movement model and assessment, we’re going to take a sniper’s approach to coaching, cuing and exercise selection to make sure that every person you work with is set-up for success.
Because let’s be real here: You could give someone all the right cues, but if they’re doing an exercise that isn’t well suited for them, they’re not going to have success.
And the opposite is true as well: You could pick the ideal exercise for someone, but if they aren’t executing it appropriately, they’re not going to get all the benefits of the exercise, either.
So Day 2 is going to be about nuance.
It’s going to be tweaking and refining your approach to cuing and exercise selection.
And perhaps most importantly, it’s going to give you permission to trust your eyes and instincts, so you can help your clients unlock even greater levels of success.
Learning this programming system has saved us so much time. My coaches are writing programs 5x or 6x faster than they were before — and now, they’re doing it in a way where if a client has a question about WHY they have a certain movement, we have specific answers.
Luka Hocevar
When you use the words used in this system your clients will understand the why behind your programming and they’ll be bought in. Not to mention, you can write world-class programs in half the time!
Jon Facci
Don’t delay – register for the
Optimizing Movement Workshop TODAY!
This is going to be a career-defining event, but I’m only allowing a handful of coaches to attend.
Please register ASAP to save your spot!
Not Convinced? Let Me Tell You How Similar We Are…
Now that you’ve learned about the workshop, let me tell you how a guy like me can help a trainer or coach like YOU.
When I took my first job as a trainer, not only was I unhappy with my job, but I was unhappy with myself as well – because I wasn’t getting my clients and athlete’s the results they deserved.
That’s when I made a decision to start investing in myself.
Even though I was making next to nothing, I started investing 10% of every paycheck into continuing education products.
VHS tapes, seminars, you name it – if I thought it would help me get better, I was going to do it.
And frankly, I was shocked at how quickly I started seeing success.
The clients and athletes I worked with started getting results. FAST.
Those successes led to more confidence, and gave me the opportunity to start writing for major publications like T-Nation, Men’s Health, Men’s Fitness, and Bodybuilding.com.
That exposure led to speaking gigs, both in the United States and abroad.
And finally, it gave me the chance to realize my dream – opening my own facility.
Since we opened the doors in 2008, IFAST has been named one of the Top 10 Gyms in America numerous times over by Men’s Health magazine, and recognized as a Women’s Fitness Award winner by Women’s Health.
And during that time I’ve been lucky to train everyone from NBA and MLS All-Stars, to gen pop clients who simply want to build muscle or shed body fat.
Now if you know anything about me, you know it pains me to tell you all of this.
I hate talking about myself, or having to list off all of my accomplishments.
But I share this with you because while I have been very successful over my career, I definitely didn’t start off that way.
Because my life, and my career, changed drastically when I started investing in myself.
And I know it can be the same way for you.
But here’s one thing they don’t tell you – you have to invest in the right things.
Nowadays, any pretty face with toned arms or a nice set of abs can tell you “the best way to train.”
But the fact of the matter is, many of those “Instagram trainers” have never coached a day in their life!
When you attend the Optimizing Movement Workshop, you’re investing not only in yourself, but in a system that is backed by 25-years of in the trenches experience, and a proven track record with clients and athletes of all shapes and sizes.
So let’s get down to the nitty gritty…
Before learning from Mike, we had different ways of programming and multiple templates – and our clients didn’t quite understand the point of each phase of our programs. Now we have a streamlined process and common language that all of our coaches use and that clients actually understand. It’s made it easier to give our coaches a way to program – which has helped get our young coaches up to speed much faster.
Andy McCloy
I have been working as a sport scientist/ strength and conditioning coach in professional football (soccer) in the UK for the last 6 years. I have taken things I’ve either heard or read from you and applied it to my own practice and the athletes I’ve been working with, including players in the English premier league, with great success. You are a true inspiration to all us “younger” coaches.
Erik Svendsen
It’s Time to Invest in YOU!
Before we talk about price, let me give you a little insight into what it’s taken to get myself to where I am today.
I’ve easily spent over $100,000 on continuing education over the years.
Everything from VHS tapes, to DVD’s, to webinars, to seminars, to live workshops, to coaching, and everything in between.
And while the knowledge I’ve gained from those materials is great, I wouldn’t be where I am today without the practical side of the equation.
That 25 years of in-the-trenches experience has been littered with a lot of success, but more than my fair share of failures as well.
But I don’t look at those failures in a negative way – they were learning experiences that allowed me to get better.
- What if I could download all of those materials – the successes and failures – into one workshop that will jump start your career and take you to newfound heights?
- What if you didn’t have to take those lumps, or make as many mistakes as I did?
- And what if I could truly fast-track your progress, and help you get faster results almost overnight?
I think a fair price could easily be in the thousands of dollars, but I also realize (and remember) what it’s like to make ends meet.
To want to be level up, but not having the financial means necessary to make it happen.
That’s why you can attend my Optimizing Movement Workshop for only $597 $397 if you register before February 27th at midnight, EST!
I realize that might seem like a significant amount to you right now, but imagine how investing in this seminar (and yourself) can change your life.
Imagine being crystal clear on what cue to use, or how to write that perfect program.
Imagine having the confidence so you can charge what you’re really worth – versus what you’re willing to settle for.
And imagine being in a position where you can truly help the people you work with, while taking care of yourself as well.
If you can imagine a better future for yourself, as well as the clients and athletes you work with, then please don’t wait any longer – register for the Optimizing Movement Workshop today!
Mike’s R7 was the first investment I made in myself as a coach while I was still a student, and it definitely had a huge impact on me.
Athletes Garage
I have been using the R7 method to write all of my programs for 7 years. It’s the most comprehensive, yet simple to understand method I have encountered. I use it for all my clients, and teach it to any new trainer that I hire.
Steve Hendry
My Day 1, 100% Money-Back Guarantee
When it comes to buying products or attending seminars, it’s easy to be skeptical, nervous, or simply unsure if something is going to be a good fit for you.
So let me make this really easy…
In an industry where the standard return rate is close to 20%, mine is a paltry 1-2%.
That’s because people know when they purchase something from me, it’s going to be extremely high-quality.
But, let’s say worst case scenario happens:
You attend the workshop and you feel like it’s just not a good fit for you.
You can attend the first day of the workshop, and if it’s not one of the best continuing education experiences you’ve had in your career, I’ll refund you your registration and cover hotel for the night.
And because I truly believe with all my heart that this product can make a positive impact on you as a trainer or coach, you can keep all the add-ons and support materials for free.
With this guarantee, there’s absolutely zero risk – you have nothing to lose.
Don’t delay, register for the Optimizing Movement Workshop TODAY!
Testimonials from Fellow Trainers and Coaches
If you ask any Strength and Conditioning Coach or Personal Trainer what they struggle with the most, the majority will say programming. The R7 approach to training was a game changer for me.
Not only did it help me get better buy in from my clients and athletes, but it also gave me a STRUCTURED FRAMEWORK and LENS to look through when sitting down to write a program. This approach to training and writing programs has helped me write BETTER PROGRAMS, FASTER!
This approach can be used to write programs for 1:1 clients, semi private coaching scenarios and even group classes. I encourage any coach who finds themselves taking too long to write programs to look into the R7 approach! You will not be disappointed.
Stephen CalarcoConnecticut
As an owner of a training facility, I need to keep myself and my staff’s knowledge up to par with the latest applied knowledge pertaining to functional anatomy. Mike’s systems always put you in a position of learning and applying the latest concepts and give you a firm base at which to build out your programs for your clients.
I have been in the game 9 years and always turn to Mike when I’m looking to upgrade my gray matter. If you are struggling to wade through all the info you encounter out there, give yourself 2 legs to stand on and get this course. You will be lightyears ahead by the time you are through and even more so as you apply it Monday morning.
Thomas Gian ArditoBrooklyn Fitness, NYC
The R7 model has helped simplify my training strategy and has improved the results with my clients. Mike’s videos have helped enhance my knowledge of movement in regard to progressions, regressions, and which coaching cues that work best with clients.
Mike’s system has cleared up my communication with my clients and increase both myself and my clients understanding of what the true objectives of each movement is. The system is flexible and can be utilized with every client.
Steven DavisDirector of Peak Performance
With the R7 system it is much easier and faster to write great programs. The system covers absolutely everything I need to help my clients achieve their goals. Coach Robertson teaches how and why put all the components of the program together in a simple and efficient way. No doubt it’s the best product I’ve ever had access to.
Edu BerticelliPersonal Trainer, Brazil
I have gained confidence in my ability to program effective programs for all populations. By taking a few RTS courses I learned more applicable concepts than when I studied Health & Fitness in college. I have drastically decreased my time programming which has allowed me to focus more on being a wife, mom and build better relationships with our clients. Our athletes are moving more efficiently and their bodies are being transformed, making them crave the next training session.
Courtney DelksComplete Training Academy
4 Reasons Not to attend the optimizing movement workshop…
Now look, I think this seminar is going to be pretty freakin’ sweet.
After all, it’s the compilation of at least $100k of continuing education and 25 years of in-the-trenches coaching experience.
But even still, there are certain people that just flat out should NOT attend.
Here are a few examples…
If you want the same-old, regurgitated programming and coaching advice that most of the other gurus give…
I hate to say it, but there’s a lot of misinformation out there when it comes to programming and coaching.
If you think clients and athletes should always be cued “chest up, arch hard”….
…if you think every client and athlete should be programmed on a 2:1 (or 3:1) ratio of pulling to pressing…
…or if you think barbell back squatting, bench pressing and deadlifting are the only lifts your clients and athletes need…
…this seminar won’t be for you.
You’d rather read 5,000 blogs, listen to 200+ podcasts, or watch every Instagram and YouTube video I’ve created rather than pay for one all-encompassing product.
I’ve created a lot of free content over the years.
And if you went through everything I’ve ever created – from the articles, to the videos, to the podcasts – you might be able to get a lot of this info for free.
But rather than wasting all that extra time combing through the archives (and potentially reading old or outdated material), why not get the one product that has all of the information you need?
A workshop that’s not only current and up-to-date, but that also features a ton of materials I’ve never covered in the past?
Like I said up front, my goal is to make this the ONE WORKSHOP you need to become a better trainer or coach period.
If you can’t get behind that, then this isn’t the product for you.
You’d rather make an excuse than find a real solution.
Here’s a fact that some people won’t like to hear:
Some people would rather give you every excuse in the book as to why they can’t get better, rather than find an actual solution that helps them with their problem.
“I’m a poor strength coach/personal trainer, and don’t have the money to do this.” (I.e., I’m not really serious about investing in myself – or I lack the confidence that I can take this and make it work for me.)
“I’m already working 12/14/16 hour days…I don’t have the time to do continuing education.” (I.e. I hang out in the gym a lot, coach part of the time, but I’m not willing to really commit to my personal growth as a coach.)
“I’ve tried everything else, and I know this seminar won’t work for me.” (I.e. I’ve spent a lot of money on other programs, followed through a little, so I don’t want to invest in something else that I’m unsure will work.)
If you just want to make another excuse, this seminar isn’t for you.
You aren’t REALLY serious about getting better…
Last but not least, some coaches and trainers simply aren’t ready to invest themselves and get better.
And you know what? I’m fine with that…but I don’t think they’ll be in our industry very long.
Instead, the people who are serious about improving themselves…
…who want to take their continuing education to the next level…
…and the one who want to have the systems in place so they can get real results, are the ones who will want to attend the Optimizing Movement Workshop.
So which one will you be?
Please don’t wait any longer – the industry needs YOU to level up and become your best version of yourself!
P.S. What Path Will You Choose?
This seminar is all about investing in yourself and taking action.
With the Optimizing Movement Workshop, you’re going to have access to proven processes and systems that have worked for trainers and coaches across the globe.
In one long weekend, you could be on your way to becoming the best trainer or coach possible.
And the best part?
Not only are you going to have access to amazing content that will help you evolve as a trainer or coach, but done-for-you materials to fast-track your progress and get you started on the path to success TODAY.
Now you already know what the present is like…
…you’re frustrated, struggling or lacking confidence…
…you’re not getting the results you want with your clients and athletes…
…and you’re working more hours than you should, not spending enough time with the people you love, and not getting paid anywhere near what you’re worth.
Now imagine the alternative…
…imagine having true clarity when it comes to writing your programs or coaching your clients…
…imagine being overwhelmingly confident when you walk in the gym, like you know how to deal with any situation…
…and imagine being so freakin’ good that you can command the rate you truly deserve, and have the life outside of the gym you’ve always dreamed of.
There are only a handful of spots available for this seminar, and once they’re filled, you’ll be stuck on the outside looking in.
So if you’re serious about taking your life and career to the next level, then please don’t wait any longer – invest in the Optimizing Movement Workshop today!
If you can imagine a better future for yourself, as well as the clients and athletes you work with, then please don’t wait any longer – register for the Optimizing Movement Workshop today!
Frequently Asked Questions
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Optimizing Movement Workshop NOW!
And don’t forget…registration includes my Day 1, 100% money-back guarantee!