Do you want to get better results with every client and athlete you train, while simultaneously commanding a premium rate and having more free time to enjoy your life?
My Complete Coach Certification was created for trainers and coaches just like you – who are serious about the results they get, and know that becoming a better coach can directly translate to a bigger bottom line.
Spots for the certification will open twice per year for a limited time only. If you’re interested in learning more, my next certification will open in September, and if you join my FREE Insiders List, you’ll be able to save $200 when it opens!
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My name is Mike Robertson, and if your goal is to become a better trainer or coach, to get amazing results with your clients and athletes, all while working less and making more money, then we need to talk.
Every day I talk to trainers and coaches through email, private messages, and DM’s, and I hear the same stories:
They’re tired of not getting the results they want.
They’re frustrated working so many hours, and missing out on quality time with their friends and loved ones.
And they know that if something doesn’t change, SOON, they’re going to be looking for a different career.
So when I hear those stories, I can relate – because I’ve been there myself.
You see, I knew my whole life that I wanted to help clients and athletes get into awesome shape.
But just like you, I’ve had more than my fair share of struggles along the way.
I’ve struggled to find the best coaching cues – the ones that aren’t just cute, but that actually help people move and feel better.
I’ve lacked confidence in myself, and my approach, when it comes to coaching my athletes.
And I’ve been frustrated and confused when it comes to laying out a training program that will help my clients and athletes get results.
But that’s also why I’m the perfect person to help you – because behind those struggles, and beyond those mistakes, I’ve created a training system that can help YOU get real results with every single client and athlete you train.
And that’s my goal – to give you the tools necessary to become the most awesome trainer or coach you can possibly be, and to help you make more money and enjoy more time off in the process.
If this sounds like something that might interest you, let me tell you about….
Breathing and Functional Anatomy
While it may not sound sexy, everything starts with understanding breathing and anatomy.
But rather than giving you boring, textbook definitions of muscle origins and insertions, I’m going to focus on the stuff that truly matters.
• How can altered breathing negatively impact athleticism, movement and performance?
• What anatomy do you really need to know to write effective programs?
• And how can a better understanding of both improve your ability to craft the perfect program?
I cover all that, and much more, in this module.
Key Principles of Program Design
This is the 30,000 foot view when it comes to writing programs – the big picture.
When it comes to writing quality programs, there’s the “stuff that’s cool to know,” and then there are the foundational, underlying principles that you MUST KNOW to get results.
Whether it’s scaling intensity, how to outline and map out a long-term program, or how to manipulate a training session based on how a client is feeling, if you don’t follow these core principles, you will NEVER see the success that you should.
The Program Design Process
This module is short, but it raises some key questions you need to be asking yourself:
- What is your vision for you client? Both short and long-term?
- Who are YOU checking boxes for when writing programs?
- And how can you write a program that simultaneously blends THEIR wants with YOUR needs?
While they may seem simple at first glance, these are questions you’ll find yourself asking each and every time you write a new program.
The Complete Guide to R7
The R7 system is used across the globe, from successful gen pop gyms to elite professional facilities and everything in between…
…and now it’s the system you’ll use to design every single program you write going forward!
Not only does the R7 system give you a framework to build successful programs off of, but I go into painstaking detail to show you how to make the most out of every program.
Whether it’s manipulating sets and reps, dialing in tempo and time under tension, improving your ability to write conditioning programs, or simply making your entire program fluid and cohesive, if you start using this template to write programs, it will be worth the cost of the certification 10 times over.
Building the Program
Do you know how subtle changes in a program can positively (or negatively) impact your results?
What happens when that rest period in your fat loss program consistently runs a little long?
What happens if you aren’t working as intensely as you should in a hypertrophy phase?
Or what if all the elements of your program aren’t aligned and congruent with each other?
In this module I’ll explain how all the pieces of a program have to fit together to achieve a goal, and give you specific examples so you’re clear on how to write an elite level program for virtually any client or athlete.
6 Qualities of Great Coaches
This is a fun module where I highlight six of my favorite coaches, and explain one key aspect that has made them successful over their careers.
With fun stories about guys like Eric Cressey, Bill Hartman, Lee Taft and Dan John, I’ll do my best to sell you on why emulating these high-quality coaches could be one of the best things you do for your career.
5 Keys to Running a Great Session
Lots of people talk about the X’s and O’s of coaching, but how much thought goes into running a high-quality training session?
From being prepared, to doing your homework prior to the session, to determining whether you should use internal or external cues, this section can help you deliver high-quality training sessions time and again!
This module is short and sweet, but we cover three areas that are of critical importance for all trainers and coaches:
- Creating Rapport,
- Showing Empathy, and
- Client Engagement
You could be the best X’s and O’s coach on the planet, but if you’re not doing these three things, you are going to struggle mightily to get the success you (and your clients/athletes) deserve.
How do you introduce a new exercise to a client or athlete?
Why should you create context when introducing a new lift into your program?
And what coaching angles are best for cuing and maximizing results?
In this module we get down to the nitty gritty details with regards to coaching, and give you the tools necessary to make a massive impact on how your people move and feel.
Movement Models, Progressions and Regressions, and Coaching Library
In this module, I break it all down for you – from how to coach and cue specific lifts, to ways you can seamlessly progress or regress someone based on how they’re moving.
Here’s an overview of all the various exercise sections covered:
- Half-Kneeling and Split-Stance
- Single-Leg Squats
- Horizontal Reaching
- Horizontal Rowing
- Vertical Rowing
- Prone anti-extension core training variations
- Anti-rotation core training variations
- Single-Leg RDL’s
- Integrated Knee Flexion
- Horizontal Pressing
- Vertical Pressing
- Supine Anti-Extension core training variations
- Anti-lateral flexion core training variations
In each of these sections, you’ll not only get a thorough breakdown of the movement model and how you should be coaching/cuing the lifts, but a thorough breakdown of how I coach and cue every single progression and regression as well (over 113 in all!)
The Assessment Process (NEW!)
When I first released the certification, people LOVED the content – but they wanted an assessment process to bring everything together.
The initial assessment you have with a client or athlete sets the tone for everything else you do, so in this section, you’ll learn exactly how I start things off.
- What questions do you ask to determine not only WHAT their goals are, but WHY they’re important to them?
- How do you make someone feel comfortable with you as quickly as possible?
- What assessments should you be doing to help you write the best program?
- How does the assessment differ between online and offline clients?
- How do you take someone from prospect to paying client?
In this section, you’ll learn my 3-step process to assessments, and perhaps most importantly, you’ll know EXACTLY what exercises to give them in their first program.
This section is an absolute game changer, and it’s going to make your assessment process a piece of cake!
And If All That Wasn’t Enough, There’s EVEN MORE….
The video modules alone are going to be a total game changer for you, but I always want to overdeliver when I create a product.
As such, I’ve created a ton of support materials to help you get the absolute most bang for your buck from the Complete Coach Certification.
MP3 audio files of all the presentations.Whether you want to listen during your morning commute, while doing cardio, or any other free time you might have, this is just another way you can consume all this great information.
Downloadable PDF files of all the presentations.While you’re watching the videos or listening to the MP3’s, you can follow along and make notes of all the important details you want to remember.
14 Done-For-You training templates.There’s nothing worse than getting a new client and not knowing what to do with them. Whether it’s a fat loss client, someone that wants to build muscle or strength, or even a young athlete, you can swipe and deploy one of these ready-to-use templates TODAY.
Exercise progression and regression charts.Can’t remember what exercise progression or regression is next? Don’t have time to access the videos? No worries! Simply print these off, have them on hand and you can quickly choose the best possible exercise for the client/athlete standing in front of you.
Exercise technique checklists.Again, no more guessing what “good technique” looks like. This is your cheat sheet to tell you EXACTLY what to look for on virtually any exercise variation you program.
Our Complete Coach Certification Facebook group.In our Private Facebook group, you’ll be surrounded by other trainers and coaches just like yourself who want to continue the discussion, ask follow-up questions, and keep getting better!
The Craft of Coaching Toolkit.Take a deep dive into the psychology of training clients and athletes – and find out how to get the most out of each and every one of them.
My Fitness Business Webinar.Like it or not, we’re all in the business of training – and to do that, we have to get (and keep) more clients. I’ll explain my process for this, and give you specific examples of how I get referrals and keep clients committed for the long haul.
As you can see, there’s a TON of great information in here. But I do have some bad news…
My camera guy, Paul Routon, actually commented that there may be too much information in here.
But if you’re worried about being overwhelmed, don’t be!
As I mentioned earlier, every video in this product is less than 20 minutes long, so if you can commit just 1% of your day to getting better and improving your skills, you’re going to make awesome progress.
But even if you’re super busy and don’t have a ton of free time right now, there’s no timeline or schedule for completing the course.
Work at your own pace, and whatever speed allows you to get the most out of the certification.
Now beyond the videos, and beyond all the support materials, I do have one final thing I want to mention…
Learning this programming system has saved us so much time. My coaches are writing programs 5x or 6x faster than they were before — and now, they’re doing it in a way where if a client has a question about WHY they have a certain movement, we have specific answers.Luka Hocevar
When you use the words used in this system your clients will understand the why behind your programming and they’ll be bought in. Not to mention, you can write world-class programs in half the time!Jon Facci
I’ve Even Got EXTRA Bonuses For You!
While I firmly believe this product is worth far more than I’m charging for it, I want you to feel like you’re getting an absolute steal on your end.
That’s why when you invest in the Complete Coach Certification, you’re also going to get access to even more fantastic content:
Complete Core Training
Core training is a huge buzzword – not just in our industry, but with regards to our clients and athletes as well.
If you want a proven system for training the core and implementing proper core training exercises into your programming, this product will get you there ASAP!
Complete Single-Leg Training
Single-leg training is a topic that’s created a lot of controversy in our industry.
If you train athletes, should they always train on one-leg versus two?
Are there times when single-leg training may not be appropriate?
And in what instances can bilateral training be superior to unilateral?
I answer all those questions (and many, many more) in this product.
The Complete Coach Workshop
One of the pieces of feedback after I originally launched the certification was that people wanted to see more live demos and coaching.
After all, it’s one thing to see my guy E crush all the exercise demos – but what happens when someone doesn’t move well?
Or what do you do with people of different shapes, sizes, and movement capabilities?
That’s why I brought in five trainers and coached them through all of the big lifts with them – from squatting and deadlift, to pressing and pulling – so you could see exactly how I coach and cue my clients and athletes.
This adds an additional 9 HOURS of content to an already stacked course, and should really take your understanding of the materials to a whole new level.
Don’t delay – get on the Complete Coach Certification Insider’s List TODAY!
When you factor in all of the training modules…
all of the supporting materials…
…AND the fact that you’re getting an additional 12 hours of amazing content for free, this certification really is a no-brainer.
So what are you waiting for?
Get on the Insider’s List TODAY!
Since we opened the doors in 2008, IFAST has been named one of the Top 10 Gyms in America numerous times over by Men’s Health magazine, and recognized as a Women’s Fitness Award winner by Women’s Health.
And during that time I’ve been lucky to train everyone from NBA and MLS All-Stars, to gen pop clients who simply want to build muscle or shed body fat.
Now if you know anything about me, you know it pains me to tell you all of this.
I hate talking about myself, or having to list off all of my accomplishments.
But I share this with you because while I have been very successful over my career, I definitely didn’t start off that way.
Because my life, and my career, changed drastically when I started investing in myself.
And I know it can be the same way for you.
But here’s one thing they don’t tell you – you have to invest in the right things.
Nowadays, any pretty face with toned arms or a nice set of abs can tell you “the best way to train.”
But the fact of the matter is, many of those “Instagram trainers” have never coached anyone a day in their life!
When you invest in the Complete Coach Certification, you’re investing not only in yourself, but in a system that is backed by 20 years of in the trenches experience, and that has a proven track record with clients and athletes of all shapes and sizes.
So let’s get down to the nitty gritty…
Before learning from Mike, we had different ways of programming and multiple templates – and our clients didn’t quite understand the point of each phase of our programs. Now we have a streamlined process and common language that all of our coaches use and that clients actually understand. It’s made it easier to give our coaches a way to program – which has helped get our young coaches up to speed much faster.Andy McCloy
I have been working as a sport scientist/ strength and conditioning coach in professional football (soccer) in the UK for the last 6 years. I have taken things I’ve either heard or read from you and applied it to my own practice and the athletes I’ve been working with, including players in the English premier league, with great success. You are a true inspiration to all us “younger” coaches.Erik Svendsen
If you can imagine a better future for yourself, as well as the clients and athletes you work with, then please don’t wait any longer – get on the Insider’s List TODAY so you’ll know when we re-open our doors to the certification!
Mike’s R7 was the first investment I made in myself as a coach while I was still a student, and it definitely had a huge impact on me.Athletes Garage
I have been using the R7 method to write all of my programs for 7 years. It’s the most comprehensive, yet simple to understand method I have encountered. I use it for all my clients, and teach it to any new trainer that I hire.Steve Hendry
My 45-Day, NO Questions Asked,
100% Money-Back Guarantee
When it comes to buying products online, it’s easy to be skeptical, nervous, or simply unsure if something is going to be a good fit for you.
So let me make this really easy…
In an industry where the standard return rate is close to 20%, my return rate is 1-2%. That’s because people know when they purchase something from me, it’s going to high-quality.
But, what if you buy the certification and it’s really NOT a good fit for you?
If you purchase this product and for any reason determine it’s not for you, tell me within 45-days and you’ll get every cent of your money back, guaranteed.
And because I truly believe with all my heart that this product can make a positive impact on you as a trainer or coach, you can keep all the add-ons and support materials for free.
With this guarantee, there’s absolutely zero risk – you have nothing to lose.
Testimonials from Fellow Trainers and Coaches
If you ask any Strength and Conditioning Coach or Personal Trainer what they struggle with the most, the majority will say programming. The R7 approach to training was a game changer for me.
Not only did it help me get better buy in from my clients and athletes, but it also gave me a STRUCTURED FRAMEWORK and LENS to look through when sitting down to write a program. This approach to training and writing programs has helped me write BETTER PROGRAMS, FASTER!
This approach can be used to write programs for 1:1 clients, semi private coaching scenarios and even group classes. I encourage any coach who finds themselves taking too long to write programs to look into the R7 approach! You will not be disappointed.Stephen CalarcoConnecticut
As an owner of a training facility, I need to keep myself and my staff’s knowledge up to par with the latest applied knowledge pertaining to functional anatomy. Mike’s systems always put you in a position of learning and applying the latest concepts and give you a firm base at which to build out your programs for your clients.
I have been in the game 9 years and always turn to Mike when I’m looking to upgrade my gray matter. If you are struggling to wade through all the info you encounter out there, give yourself 2 legs to stand on and get this course. You will be lightyears ahead by the time you are through and even more so as you apply it Monday morning.Thomas Gian ArditoBrooklyn Fitness, NYC
The R7 model has helped simplify my training strategy and has improved the results with my clients. Mike’s videos have helped enhance my knowledge of movement in regard to progressions, regressions, and which coaching cues that work best with clients.
Mike’s system has cleared up my communication with my clients and increase both myself and my clients understanding of what the true objectives of each movement is. The system is flexible and can be utilized with every client.Steven DavisDirector of Peak Performance
With the R7 system it is much easier and faster to write great programs. The system covers absolutely everything I need to help my clients achieve their goals. Coach Robertson teaches how and why put all the components of the program together in a simple and efficient way. No doubt it’s the best product I’ve ever had access to.Edu BerticelliPersonal Trainer, Brazil
I have gained confidence in my ability to program effective programs for all populations. By taking a few RTS courses I learned more applicable concepts than when I studied Health & Fitness in college. I have drastically decreased my time programming which has allowed me to focus more on being a wife, mom and build better relationships with our clients. Our athletes are moving more efficiently and their bodies are being transformed, making them crave the next training session.Courtney DelksComplete Training Academy
And Now Offering NSCA CEU’s!
With everything that’s going on in the world right now, it’s incredibly difficult to get continuing education units – especially since in-person seminars are basically non-existent.
And that’s why I’m so excited to let you know that the Complete Coach Certification is now accredited for 2.0 NSCA CEU’s!
I realize it’s important to make the most out of your continuing education budget, so the fact that you can learn from the comfort of your own home, AND get 2.0 NSCA CEU’s (a full year’s worth!) in the process should really help sweeten the deal.
4 Reasons Not to buy the Complete Coach Certification…
Now look, I think this product is pretty good.
After all, it’s the compilation of at least $100k of continuing education and 20 years of in-the-trenches coaching experience.
But even still, there are certain people that just flat out should NOT buy this product.
Here are a few examples…
If you want the same-old, regurgitated programming and coaching advice that most of the other gurus give…
I hate to say it, but there’s a lot of misinformation out there when it comes to programming and coaching.
If you think clients and athletes should always be cued “chest up, arch hard”….
…if you think every client and athlete should be programmed on a 2:1 (or 3:1) ratio of pulling to pressing…
…or if you think barbell back squatting, bench pressing and deadlifting are the only lifts you need to perform in the gym…
…this product isn’t for you.
You’d rather read 5,000 blogs, listen to 200+ podcasts, or watch every Instagram and YouTube video I’ve created rather than pay for one all-encompassing product.
I’ve created a lot of free content over the years.
And if you went through everything I’ve ever created – from the articles, to the videos, to the podcasts – you might be able to get a lot of this info for free.
But rather than wasting all that extra time combing through the archives (and potentially reading old or outdated material), why not get the one product that has all of the information you need?
The certification that’s not only current and up-to-date, but that also features a ton of materials I’ve never covered in the past?
Like I said up front, my goal is to make this the ONE PRODUCT you need to become a better trainer or coach period.
If you can’t get behind that, then this isn’t the product for you.
You’d rather make an excuse than find a real solution.
Here’s a fact that some people won’t like to hear:
Some people would rather give you every excuse in the book as to why they can’t get better, than to find an actual solution that helps them with their problem.
“I’m a poor strength coach/personal trainer, and don’t have the money to do this.” (I.e., I’m not really serious about investing in myself – or I lack the confidence that I can take this and make it work for me.)
“I’m already working 12/14/16 hour days…I don’t have the time to do continuing education.” (I.e. I hang out in the gym a lot, coach part of the time, but I’m not willing to commit 20 minutes of my day to my continued growth as a coach.)
“I’ve tried everything else, and I know this product won’t work for me.” (I.e. I’ve spent a lot of money on other programs, and followed through a little, so I don’t want to invest in something else that I’m unsure will work.)
If you just want to make another excuse, this product isn’t for you.
You aren’t REALLY serious about getting better…
Last but not least, some coaches and trainers simply aren’t ready to invest themselves and get better.
And you know what? I’m fine with that…but I don’t think they’ll be in our industry very long.
Instead, the people who are serious about improving themselves…
…who want to take their continuing education to the next level…
…and the one who want to have the systems in place so they can get real results, are the ones who will want to pick up a copy of the Complete Coach Certification ASAP.
So which one will you be?
Please don’t wait any longer – the industry needs YOU to become a Complete Coach!
P.S. What Path Will You Choose?
This product is all about investing in yourself and taking action.
With the Complete Coach Certification, you’re going to have access to proven processes and systems that have worked for trainers and coaches across the globe.
In as little as 20 minutes per day, you could be on your way to becoming the best trainer or coach possible.
And the best part?
Not only are you going to have access to amazing content that will help you evolve as a trainer or coach, but done-for-you materials to fast-track your progress and get you started on the path to success TODAY.
Now you already know what the present is like…
…you’re frustrated, struggling or lacking confidence…
…you’re not getting the results you want with your clients and athletes…
…and you’re working more hours than you should, not spending enough time with the people you love, and not getting paid anywhere near what you’re worth.
Now imagine the alternative…
…imagine having true clarity when it comes to writing your programs or coaching your clients…
…imagine being overwhelmingly confident when you walk in the gym, like you know how to deal with any situation…
…and imagine being so freakin’ good that you can command the rate you truly deserve, and have the life outside of the gym you’ve always dreamed of.